That original sweet Maple Bacon flavoring. It's strong and almost more of a desert but it slaps forsure. Also, can be good for people who aren't die hard beef jerky fans but want to test out the concept. I mean just not really for our practicing Jewish community because of the split hoof thing. But at least this one isn't served with a desert cheese dipping sauce. Anyway pretty tasty stuff. There may be a little less in the serving size compared to the beef options but not more than a 1/2 oz or something like that.